OOH advertising to steal dollars from TV, says leading Aussie fund manager: B&T
Out-of-home (OOH) advertising is stronger than ever and is set to steal dollars from its dwindling TV counterpart, according to OC Fund Management’s head of investments, Robert Frost.
As Australia’s top advertisers increase their OOH expenditure, B&T spoke to Frost – one of the nation’s best-performing fund managers – to gauge his analysis and forecast for the industry.
The outlook for the overall Australian advertising market remains challenging, impeded by subdued growth rates in the current economic environment. OOH advertising’s continued success proves the medium to be an outlier to the declining structural trend.